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V O L 4 2019 I S S U E

association secretary and write, educate Co-operating with the association for
Healthy competition is said to benefit the A doctor studying for long time with and spread awareness— together. Since its financial needs and contributions to
customers. But our ‘customers’ are not only perseverance obviously is ambitious an individual doctor finds it very expensive non-academic endeavours like common
unaware of differences between various and would not like to work in shadow to market him/herself, the association consent forms, having statistical data
fields of medicine but are extremely price of a colleague. We looked at colleagues can market our services and quality of bases and guidelines is the new pledge
-sensitive. Half baked ‘google knowledge’ as competitors and, till a few years results to the general public. If there is just required to be taken by the soldiers of this
with new internet norms of quality in back, before advent of social media, the one carry home message I would like to endangered empire. (This is already being
terms of likes, comments and reviews sense of fraternity fell short and cold. fervently convey, it’s this; plastic surgery done by other associations in India and
drives even the educated, tech savvy Plastic surgeons with different skill sets associations must educate society that we plastic surgery associations abroad).
patients to flashy clinics run by people should work together as team to provide
with dubious qualifications but glitzy complete bouquet of plastic surgery The road ahead
marketing campaigns. We rightly refused services without feeling threatened about
to call our patients clients---leave alone personal reputation. This way they can
customers. But the market is a composite command better charges from referrals An important exercise should be in public
made of different beauty professionals, and manage any and everything, complex relations, advocacy, unity, self-regulation.
with their own ways of doing business and or straightforward, with better vision and We should highlight our charitable work
influencing their customers. ‘’No needles, skills, thus expanding the scope of the as well.
no pains, no surgery’’ is the tune played by branch itself. In short let go the ego!! Let’s
pied pipers selling dreams of divine beauty not work behind iron curtains. The media, medical councils, judiciary
without effort or pain. What chance and above all, the layman has to be made
does an honest surgeon have against Disassociation aware that plastic surgeons are the proper
this hypnotic lure? Even needy patients go-to experts in several procedures
started falling prey to these magical Our associations have far fewer resources and treatments, in order to get the best
remedies, deferring and cancelling than those of other branches. The activities possible results; lists of qualified bona
surgery. The bags of money spent on are strictly academic and members’ fide plastic surgeons in each area should
worthless treatments emptied their response to administrative efforts is cold- be made available through association
purses, leaving them hopeless. --they warm up only to conferences and platforms.

certificates!
The iron grip What makes us PLASTIC SURGEONS is
We have too many sub-speciality societies ----MINDSET, VERSATILITY IN APPROACH,
Consumer protection law has converted who keep on vying for conference INSATIABLE PURSUIT OF BETTERMENT
medical practice into a market. It is registration numbers. There is no central AND POTENTIAL FOR INNOVATION. It is
far more lucrative to sue a qualified, co-ordination. Clashing dates and are the right specialists for the gamut of not an organ specific but a SKILL AND
successful doctor rather than to go after a overwhelming numbers of conferences procedures we have perfected. INSIGHT SPECIFIC BRANCH.
quack with a hope of juicy compensation. are the factors putting a common delegate A plastic surgeon is not a match maker
Trapping and suing doctors has become off. Protecting members from legal problems offering ready-made keys for different
a business with profit sharing option by issuing guidelines, common consent locks. He/she has ability to manufacture a
for some patients. And aesthetic plastic The associations must be proactive in forms, establishing legal cell with key from scratch.
surgeons are the most vulnerable lot, advertorials and blogs to educate people experienced colleagues and lawyers, May the last emperor reign and protect
paying the highest premiums for the to use the boon of plastic surgery to get working on group insurance, helping the empire and benefit the patients and
malpractice insurance. better and desired results, cut down patients by including more plastic the society through quality, safety and
wound healing period (as in diabetic surgeries under insurance cover are some integrity in approach.
Partner or not? foot or pressure sores). Everyone of us crucial roles the associations need to play.
should respond to appeals of proactive

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