Page 49 - Plasticos-Vol-3

V O L 3 2019 I S S U E
How to make ourselves Passing down the legacy

heard

As a service industry, subject to the CPA, we If we examine a majority of our complaints
are no longer just a profession. We must act with regard to poaching, we will also find that
as such. Although individually we are not it is the junior and young Plastic surgeon who
allowed to advertise (a rule which is sadly is most affected by it and insecure because of
more followed routinely in the breaking it. More senior experienced Plastic surgeons
than in the adhering to), there are no such with established practices are relatively
binds on our Associations. A long term sanguine and significantly more secure. We
marketing strategy across media, print, visual often allude to how hard we worked, how
and social, is warranted. This must include: much we struggled and what tribulations we
went through ourselves before we achieved a
1. Showcasing the profession modicum of success. That is great to hear and
at large in good light, to admire but it does not help our younger
2. Highlighting the vast spectrum of colleagues a whit. What will help is using that
our specialty and sub-specialties, very experience to support them directly and
3. The plethora of procedures we do indirectly as they start their journey in this
well and better than anyone else, field beloved to all of us. If each of us were
4 Reminding the public that every to take a few of them under our wing and
potential patient must stringently guide them, let them observe us at work,
check and confirm the training and allow them to assist thereby also helping
qualifications of their doctors, before them financially from time to time, even
submitting to procedures on themselves, assist them with difficult procedures in THEIR
5 Differentiating ourselves patients, advise them honestly and without
unequivocally from the unqualified malice, never undermine them with patients
6 Giving clear unequivocal cautions who shop, gently correct their path if and
and warnings about taking shortcuts when they stray and very importantly rejoice
7 Pointing out the risks involved and potential in their success, we will have a proud legacy
complications of different procedures that we can be happy and satisfied about.
8 Giving contact details of a forum within
the Association to which complaints In summary, the subject of losing our
can be addressed, against both bastions and heated discussions about
unqualified and qualified individuals how to regain or retain them comes up at
9 Providing perhaps a support group of meetings, on social media groups and among
qualified Plastic surgeons in their own ourselves very regularly……if the amount of
cities who will attend to such patients. ATP consumed in debating them were to
be efficiently utilized in united action via
our Associations using a little selflessness,
dedication and persistence, we would
certainly be further along the path to solving
at least some of them than we are at present.

Having said that, I leave myself open to the
accusation that this itself is one such effort, heavy
on suggestions and light on substance. So be it.

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