Page 41 - Plasticos-Vol-3
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V O L 3 2019 I S S U E
AESTHETIC SURGERY AND ECONOMIC TRENDS
Since its beginnings, aesthetic plastic surgery surgery (breast reconstruction after tumor,
has always been considered the prerogative reduction of breast volume and treatment of
of a restricted elite of people: actresses, carpal tunnel syndrome). The results show
entrepreneurs, successful managers, etc. a clear correlation between the number of
aesthetic surgery operations performed and
Although the false myth of plastic surgery the good performance of the stock market
as “stuff for the rich” has remained, today indices. Curiously, the periods of economic
the situation has changed profoundly and recession correspond to a decrease in the
patients belong to virtually all social classes. number of aesthetic operations carried out
and a relative increase in reconstructive ones
The reasons? On the one hand, the birth of (in USA reimbursed by private insurance), as if
minimally invasive techniques that, although to say that in times of crisis plastic surgeons do
often give less lasting results, are less more interventions than patients do not you
expensive and therefore more accessible have to pay from your own pocket, Another
than many of the classic surgical interesting american study analyzed in detail
procedures. On the other hand, from the trend in a certain period of time of the
2008 to today, intervention prices have collections of a group of plastic surgeons and
fallen significantly due to the economic that of some important economic indicators,
crisis that has hit the entire planet. such as the Standard & indices Pool or the Dow
Jones index. The results confirm that there is
In fact, there is a very close relationship a direct correlation between the performance
between the general trend of the economy of the cosmetic surgery performance
and the prices of cosmetic surgery: market and the macroeconomic trend of
since this is in fact a health service that the national economy. Even the same study
is not indispensable for physical health, shows that the negative or positive trend of
the sector is very much affected by the the national economy is expected a month in
ups and downs of the economic trend. advance from the cosmetic surgery market!
In the past, several studies have been The positive or negative trend of the economy is
published on the impact of aesthetic surgery not only able to affect the number of aesthetic
on the market that have had different phases performances carried out but also conditions
of macroeconomic trends over the last the type of treatments required. A study of
50 years 2011 has shown, for example, how in times of
recession, not only reduces the number of
A study of 2010, for example, analyzed the aesthetic operations performed, but in absolute
correlation between the main stock market prevail those so-called minimally invasive,
indices (Standard & Pool 500, Dow Jones which are cheaper, to the detriment of surgical
and NASDAQ) between 1992 and 2008, with interventions more complex and expensive.
the number of transactions carried out
for six different types of surgery, three of
cosmetic surgery (facelift, liposuction, breast
augmentation) and three of reconstructive
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